words: Jasmine Bourgeois
Sweden’s Holy Now is quickly making a splash in the Scandinavian pop-rock scene. Since 2016, they’ve released two EPs and garnered Internet adoration. Their newest single, “Feel it All,” is a snippet from their debut album, set to drop in spring of 2018. “Feel it All,” is a poppy, twinkly dream that beams with lightness. It has a clean and polished sound that makes it feel familiar; like running into a friend you haven’t seen in years and being flooded with a joyous nostalgia.
“Feel It All” is contagiously joyful. There’s almost something magnetic about it — when listening, your lips can’t seem to help but curl into a smile that stretches so wide that you catch your cheeks aching, even hours later. Most of the band’s work has happiness that glistens throughout, even in songs that deal with heartache and loneliness. But this newest single has a slightly different twinge of optimism that stands apart: It doesn’t seem to fixate on uncertainty, but rather embrace it as a source of optimism. If “Feel it All” is any indication of what’s to come, then this spring is going to be an exceptionally jingly one.