video premiere: "Suddenly" - French Vanilla

video premiere: "Suddenly" - French Vanilla
photo: Lizzie Klein

photo: Lizzie Klein

In a world where our social media feeds and the feeling of constantly needing to be out and sharing every second with our followers often wins out, French Vanilla takes a moment to reconsider that.

“Suddenly” is a delightful entertaining video experience, with the band turning a medieval kingdom and its accompanying antics into a visual trip. You’re pulled into a clip that’s as memorable and inventive as its backing soundtrack, and from the constant presence of flashy horns to a moment of trilling vocals and percussion breakdown, it’s easy to fall hard and fast for this one. Exploring the constant struggle that accompanies the need to be out, but still wanting your personal space, “Suddenly” hides an all too relatable message concerning public persona within its flashy, groovy rhythms. We may never fully figure out the mystery that is living in our life in an age where it constantly feels like you’re part of some performance, but “Suddenly” is an utterly enjoyable reminder that we’re all just trying to figure it out. Dance out whatever woes you with the video below.

The single appears on How Am I Not Myself, the band’s newest album, which is out in June on Danger Collective Records.