video: "Hiding" - IAN SWEET

It's sometimes too easy to forget our own needs or to allow ourselves to go undervalued. On the much anticipated return from IAN SWEET, Jillian Medford reminds us how vital our own heart truly is. "Hiding" is the first single from Crush Crusher, out later in October on Hardly Art, and it's dynamic, moving, and true to IAN SWEET's often memorable sincerity. Beginning with rings of guitar and Medford's nearly whispered vocals, the song quickly incorporates a moment of sweeping, resounding noise. Guitar and drums come to encompass you entirely, as Medford continues to proclaim: "I forgot myself in you." The confessions continue, backed by the constant presence of instrumentals. For anyone who has ever lost themselves to someone else or for those of us who just forgot how important we truly are, "Hiding" is a beautiful, calamitous reminder. Welcome back, IAN SWEET.